After 22 years, Staples Middle is getting a brand new identify. Starting December 25, the world-famous sports activities venue will likely be renamed Crypto.com Enviornment.
AEG and Crypto.com introduced Wednesday their historic naming rights partnership for the downtown Los Angeles area in a historic, 20-year naming rights settlement deal.
AEG and https://t.co/mht717OBXs announce their historic naming rights partnership for one of many world’s most iconic sports activities and stay leisure venues previously referred to as STAPLES Middle. For full press launch go to: https://t.co/jWHLBF7YUv pic.twitter.com/Q6OhDTIZu7
— STAPLES Middle (@STAPLESCenter) November 17, 2021
We’re extraordinarily proud to announce that Staples Middle, Los Angeles’ most iconic area is getting a brand new identify:
— Crypto.com (@cryptocom) November 17, 2021
Arguably some of the iconic venues in sports activities, Staples Middle in downtown Los Angeles has been the house to the Lakers, Clippers together with different groups since 1999.
The settlement is the biggest U.S. venue naming rights deal thus far, in line with The Athletic’s Shams Charania.
Staples Middle – the enduring dwelling of the Los Angeles Lakers and Clippers amongst others since 1999 – can have a brand new identify starting Dec. 25: https://t.co/lur8Hbuv0r Enviornment. It’s believed to be the biggest U.S. venue naming rights deal thus far.
— Shams Charania (@ShamsCharania) November 17, 2021
The brand new period in kicks off Christmas Day when the Lakers host the Brooklyn Nets (8:00 p.m. ET on ESPN).